CUA Website Case Study
CUA (formerly Credit Union Australia) were established in 1966 and have grown to become the leading member owned banking alternative in Australia. With over 400,000 members and 800 staff , CUA has 75 branches providing a range of financial services around Australia.
Read the Eos Case Study (47k).
The Challenge
In late 2007, CUA were undergoing a major organisational re-brand and required a new website with a content management system that was easy to use by non-technical staff. The website was designed to be a major promotional communication channel and platform for future digital marketing strategies. CUA selected Eos Solutions to complete the re-development project.
The Solution
Eos Solutions built the website using IBM Web Content Management and IBM Lotus Domino. IBM Web Content Management with Ephox EditLive! allows staff to easily update and edit content. Searchblox was used to provide search functionality and was integrated within the site to provide a dashboard view of what users were searching for. Google Analytics was configured to provide free site statistics and provides an instant view of site performance.
The Benefits
Eos Solutions helped CUA build a website that has become a core part of their marketing strategy. As a result of the new website, CUA have opened a new communication channel for the organisation - doubling sales and online enquiries via the website. The new website is easy for staff to update and allows for more effective cross-promotion using dynamic linking of content. Banner content created in flash uses XML to allow nontechnical staff to quickly create and update promotional content.
Read the Eos Case Study (47k).
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